Case Study · Economic Development
PCDC - Pflugerville
Economic development does its best work quietly. We built the channel that lets a community see it happening.
From PCDC's own Facebook and YouTube analytics, as of October 31, 2026.
Who we work with
The Pflugerville Community Development Corporation is the economic development arm of one of the fastest-growing communities in the Austin metro. It recruits employers, supports local business, and invests in the things that make people want to stay.
The challenge
A wide remit, a small team, and a category of work that is genuinely hard to explain quickly.
Economic development resists the elevator pitch. PCDC runs business recruitment, small business support, downtown investment, workforce programs, and community events, and the results show up as a new employer or a busier Main Street rather than as anything with a logo on it. The work gets felt before it gets recognized.
PCDC was already publishing plenty. Board packets, press releases, a website, a real presence at community events. That material is built to inform, and it does. Video is a different job, and nobody had been asked to do it yet.
Then there is the constraint every public agency has. A small team, a full calendar, and no appetite for standing up a production department.
What we did
Three moves, built so PCDC's team could keep running them.
Answered the question people actually ask
The pilot episode was not a highlight reel. It put the plainest possible question to the executive director and let him answer it in his own words. Everything else builds on that.
Built a format, not a video
Set design, a repeatable interview structure, an intro, a thumbnail style, and a brand kit. The format has since carried a local hot sauce maker, the founder of YTexas, and the town's own historians.
Filmed where the community already was
Festivals, a waterpark, and the Capitol. When PCDC asked residents what they wanted built at Project Nexus, we were there to film the answers.
What residents watched
Episodes become clips, and events become interviews with the people who showed up. These are the ones Pflugerville watched most.
Project Nexus, from the planning side
From the podcast: the Pfluger family
Slice of Pflugerville
Jerry W. Jones Jr. on Typhoon Texas
The podcast
The pilot episode, published on PCDC's own channel. This is the thing they now point people to.
Building a Business-Friendly Community · Jerry W. Jones Jr., Executive Director
The outcome
PCDC now has an answer to give. When someone asks what the organization does, there is something to send them, and it sounds like the director rather than a brochure.
And people watch it. Through May, a typical PCDC reel reached a few hundred views. Since June, the typical reel has tripled, and half of them clear a thousand. Count Instagram too, and PCDC's reels have drawn more than 100,000 views since June. The most-watched was not a promo. It was a planner explaining a public project to the residents it is being built for.
The relationship grew one booking at a time. A community festival, then the podcast pilot, then another event, then the Texas Capitol, where PCDC brought us in to cover their panel at the Texas Venture Gala and Forum. Every one of those was a separate decision by an organization that has to justify what it spends.
Then the work moved past production. We support the posting side too, which means captions, scheduling, and cadence rather than a folder handed back at the end of a shoot. A public organization answers for everything published under its name, so that is not a small thing to bring a vendor into.
"Aidan Evans and his team are just amazing."
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