Public affairs
Social media and video for Texas public affairs.
We're discreet, we move fast, and nothing posts until you approve it.
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Built for the public arena
Different jobs, same problem: say something true, get it approved, and get heard.
Officials and their staff
Mayors, council members, commissioners, and the comms staffer doing five jobs at once.
Example: Steve Adler's book launch, #1 on Amazon in Local Government.
Lobbyists and government affairs firms
Be the visible authority on your issue before a client ever picks up the phone.
What we make: short explainers on legislation, session recaps, and an interview series with the people you already know.
Companies selling to government
Warm up a procurement committee for months before your proposal ever hits the table.
Example: USLege, a legislative technology company selling into the Texas Capitol.
Campaigns
Fast turnarounds, disciplined messaging, and video that works on a real budget.
How we work: some weeks need a plan, some need a response in twenty-four hours. We are built for both.
Advocacy groups and associations
Turn a cause, a coalition, or a policy position into something people actually share.
What we make: coverage of the events you host, filmed as video and stills you can use all year.
Work for a city or EDC? See Cities & EDCs
Why public communication is hard
Everything has to clear a room. A board, a client, a principal, a coalition, or legal. By the time a message is approved, the moment that made it matter is gone.
The audience stopped reading. Press releases, newsletters, testimony, and one-pagers still get written. Attention moved to video years ago and never came back.
The downside feels bigger than the upside. One wrong tone and you are the story. So the safe move is to say nothing, and quiet is its own kind of loss.
What we make
Take one piece or hand us the whole operation. Most clients start with one.
Interview series & podcasts
A recurring show that makes your principal, your director, or you the trusted voice on the issue.
Event coverage
Hearings, ribbon cuttings, fundraisers, conferences and summits, filmed as video and stills you can use all year.
Short-form clips
Every shoot becomes a stack of vertical clips for Instagram, TikTok, LinkedIn and Facebook.
The whole operation
Strategy, calendar, filming, editing, captions and posting. You approve, we publish.
Proof, not promises
Two programs for two very different public audiences.
Officials · Book launch
Steve Adler
#1 on Amazon in Local Government
We ran the whole launch for the former Austin mayor's book: the filming, the ads, the marketing, and live coverage of his book events.
Read the case study
Selling to government · B2G
USLege
Short-form, photography, podcasts and more
We build thought leadership and a personal brand for their founding team, so new leads are already warm when they walk in the door.
Read the case studyAlso on our public affairs desk: campaigns, advocacy communications, and government affairs firms, including Genco Strategies, Wren Collective, and Leadership Austin.
Looking for our city and EDC work, like Let's Talk Luling and the PCDC Podcast? See Cities & EDCs
How it works
Three steps, and nothing publishes without your sign‑off.
A free strategy call
Fifteen minutes. We learn what you're trying to move and tell you honestly whether we can help.
A written scope and quote
Plain language and fixed pricing you can hand to a board, a council or a partner without translating it.
We run the operation
We film, edit, caption, schedule and post. You approve on a shared calendar.
What's at stake, and how we handle it
Message discipline. We work from your language, not ours. Nothing publishes without review, and we will tell you when an idea is not worth the risk.
Procurement and contracts. Scopes and quotes that survive a board packet. We respond to RFPs and work under a standard professional services agreement.
Speed when the cycle demands it. Some weeks need a plan. Some weeks need a response in twenty-four hours. We are built for both.
You own the files. Edited deliverables and raw footage are yours. If we part ways, you keep everything we made together.
Questions we get
Who do you work with in public affairs?
Elected officials and their staff, campaigns, lobbyists and government affairs firms, companies that sell into government, and advocacy organizations and associations. Work for a city or EDC? See our Cities & EDCs page
I am a lobbyist. What would you even make for me?
Content that makes you the visible authority on your issue before a client ever calls. Short explainers on legislation, session recaps, an interview series with the people you already know, and coverage of the events you host.
I sell to government. Does this actually help me close?
Public sector buyers research quietly and buy slowly. Consistent video builds familiarity with an entire committee long before a proposal is submitted. We do exactly this today for a legislative technology company selling into the Texas Capitol.
Do you run book launches and speaking tours?
Yes. For former Austin Mayor Steve Adler's book, we filmed the campaign, ran the paid ads and the marketing, and covered his book events live. One team handles all of it. Read the case study
Can you work within a public procurement process?
Yes. We provide written scopes and quotes suitable for board or council approval, respond to RFPs, and can work under a standard professional services agreement.
Who approves what gets posted?
You do. Every asset goes through your review before it publishes. Nothing goes out without sign-off.
Who owns the footage and photos?
You do. You get the edited deliverables and the raw files.
How long until we launch?
A recurring show typically runs about four to six weeks from kickoff to first published episode, including branding, set design, filming, and the short-form clip engine. Event and campaign work moves faster.
"Great guys! Well known, solid contacts and are always 10 steps ahead. I highly recommend DSE Media."
Let's make your message impossible to miss.
A free 15-minute strategy call. No pitch deck, no obligation.
Book a free strategy callRun a business instead? See our work with Texas brands