Public Affairs
Your reputation means everything,
and so does ours.
DSE Media produces social media, video, and podcasts for people who work in public communications across Texas: elected officials and their staff, political campaigns, lobbyists and government affairs firms, companies that sell into government, advocacy organizations and associations, cities, and economic development corporations. DSE Media has delivered work for six Texas communities and 14 government and public affairs organizations, and is rated 5 stars on Google.
In public affairs, you need someone you can trust to support your communications efforts. Someone you can rely on to be discreet, professional, and to understand the sensitivity of your work.
Strategy, filming, editing, and posting. You approve. We handle the rest.
Built for everyone in the public arena
Different jobs, same problem. You have to say something true, get it approved, and be heard over everything else.
Officials & their staff
Mayors, council members, commissioners, and the comms staffers doing five jobs at once.
Lobbyists & government affairs firms
Be the visible authority on your issue before a client ever picks up the phone.
Companies selling to government
Warm up a procurement committee for months before your proposal ever hits the table.
Campaigns
Fast turnarounds, disciplined messaging, and video that works on a real budget.
Advocacy groups & associations
Turn a cause, a coalition, or a policy position into something people actually share.
Cities, EDCs & agencies
Show a community what its institutions are doing, in a way residents will watch.
Public communication is a hard game
It fails for boring reasons, not dramatic ones.
Everything has to clear a room
A board, a client, a principal, a coalition, or legal. By the time a message is approved, the moment that made it matter is gone.
The audience stopped reading
Press releases, newsletters, testimony, and one-pagers still get written. Attention moved to video years ago and never came back.
The downside feels bigger than the upside
One wrong tone and you are the story. So the safe move is to say nothing, and quiet is its own kind of loss.
What we actually do
Take one piece or hand us the whole operation. Most clients start with one and grow into the rest.
Interview series & podcasts
A recurring show that makes your principal, your director, or you the trusted voice on the issue.
Event coverage
Hearings, ribbon cuttings, fundraisers, conferences, and summits captured as video and stills you can use all year.
Short-form engine
Every shoot becomes a stack of vertical clips built for Instagram, TikTok, LinkedIn, and Facebook.
Full content operations
Strategy, calendar, filming, editing, captions, and posting. You approve, we publish.
Proof, not promises
Three programs, three very different public audiences. Read one, then tell us which sounds like your situation.
Selling to Government · B2G
USLege
Social media marketing across short-form, photography, podcasts, and more
We establish thought leadership and a personal brand for their founding team, so new leads are already warm when they walk in the door.
Read the case study →
Public Institution · Podcast
Let's Talk Luling
100,000 views a month for a town of 7,000
We redesigned the way the city communicates with their people, and the way that the people speak back.
Read the case study →
Agency Leadership · Podcast
The PCDC Podcast
Reaching a city of almost 100,000 people
Helping educate and engage a city of almost 100,000 people on economic development, and providing them with the resources to flourish.
Read the case study →Also on our public affairs desk: campaigns, advocacy communications, and government affairs firms, including Genco Strategies, Wren Collective, Leadership Austin, Elgin EDC, Cedar Park EDC, and Liberty Hill EDC.
Trusted by officials and public leaders, including former Austin Mayor Steve Adler.
Trusted by
DSE Media's public affairs clients include USLege, the Pflugerville Community Development Corporation, Luling EDC, Elgin EDC, Cedar Park EDC, Liberty Hill EDC, Genco Strategies, Wren Collective, Leadership Austin, and the Kozmetsky Center at St. Edward's University.
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How it works
A free strategy call
Thirty minutes. We learn what you are trying to move and tell you honestly whether we can help.
A written scope and quote
Plain language and fixed pricing, formatted so you can hand it to a board, a council, or a partner without translating it first.
We run the operation
We film, edit, caption, schedule, and post. You approve on a shared calendar. Nothing publishes without your sign-off.
We know what is at stake for you
Message discipline
We work from your language, not ours. Nothing publishes without review, and we will tell you when an idea is not worth the risk.
Procurement & contracts
Scopes and quotes that survive a board packet. We respond to RFPs and work under a standard professional services agreement.
Speed when the cycle demands it
Some weeks need a plan. Some weeks need a response in twenty-four hours. We are built for both.
You own the files
Edited deliverables and raw footage are yours. If we part ways, you keep everything we made together.
Questions we get
Who do you work with in public affairs?
Elected officials and their staff, campaigns, lobbyists and government affairs firms, companies that sell into government, advocacy organizations and associations, cities, EDCs, and agencies.
I am a lobbyist. What would you even make for me?
Content that makes you the visible authority on your issue before a client ever calls. Short explainers on legislation, session recaps, an interview series with the people you already know, and coverage of the events you host.
I sell to government. Does this actually help me close?
Public sector buyers research quietly and buy slowly. Consistent video builds familiarity with an entire committee long before a proposal is submitted. We do exactly this today for a legislative technology company selling into the Texas Capitol.
Can you work within a public procurement process?
Yes. We provide written scopes and quotes suitable for board or council approval, respond to RFPs, and can work under a standard professional services agreement.
Who approves what gets posted?
You do. Every asset goes through your review before it publishes. Nothing goes out without sign-off.
Who owns the footage and photos?
You do. You get the edited deliverables and the raw files.
How long until we launch?
A recurring show typically runs about four to six weeks from kickoff to first published episode, including branding, set design, filming, and the short-form clip engine. Event and campaign work moves faster.
Let's make your message
impossible to miss.
A free 30-minute strategy call. No pitch deck, no obligation.
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