Case Study · Govtech & Public Affairs
USLege
One of the fastest-growing govtech companies in Texas needed its founders on camera. We built the system that got them there.
Who we work with
USLege is one of the fastest-growing govtech companies in Texas. Built in Austin in 2023 by a former lobbyist and an operator who lived the problem, it is now the AI legislative intelligence platform for all 50 states, federal, local, and regulatory government.
Trusted by Fortune 500 teams, lobby firms, associations, law firms, and government. SOC 2 Type II and TX-RAMP certified. Figures reported publicly by USLege.
The challenge
Companies growing at the rate USLege is growing have a specific problem. The market is expanding faster than the team can talk to it. They went from Texas to all fifty states, closed a round to fund the expansion, and suddenly needed to be visible to policy professionals in markets where nobody had heard of them yet.
Their founders were the answer and the bottleneck at the same time. Eric and Laura are the reason people trust the product, because they lived the problem it solves. They are also running a company in hypergrowth. The scripts got written. The filming kept sliding.
What we did
Made filming take one afternoon
We built a batch system at their office. The team writes, we review the scripts ahead of time, and then we film a full run of content in a single session so the founders are on camera once instead of constantly.
Showed the product instead of describing it
The strongest cuts are not explainer videos. They are real moments, a voice command on the walk into the Capitol, a schedule cleared mid-conversation, where the product does something in front of you.
Turned their live events into assets
We covered their events on the ground and left them with a recap film, testimonials, and photography they can use long after the room clears out.
The work
We covered the USLege hackathon end to end and cut it into a recap film built to make the next one feel unmissable.
The short-form
Founder-led vertical content, filmed in batches at the USLege office, plus testimonials captured live at their events.
Founder content
Founder content
Event testimonial
The outcome
Content stopped being the thing that slipped. The founders show up, work through a batch, and walk away with a run of finished video ready to schedule. Their events leave behind a recap film, testimonials, and photography instead of just a good afternoon. Their podcast gets clips that carry each release for weeks.
The clearest signal is what happened next. We started with a single short-form engagement. USLege has since brought us in for their live events, their hackathon, and their podcast, expanding the scope along the way. A company moving this fast does not keep adding to a vendor relationship that is not working.
Social is a core channel in how USLege reaches its market. We are the production engine behind it.
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