Making Names

Chris Turnley

On best yeses, no plan B, and building a network that isn’t for you

Chris Turnley in conversation with DSE Media for the Making Names interview series in Austin, Texas. He talks about moving 2,300 miles from the Pacific Northwest to Austin in 2013 to help plant a church with about twenty people, knowing only two people in the city, building a consulting practice out of a single conversation about growth, more than two decades of leadership across financial services, fintech and nonprofits, why he believes financial problems are rarely about finances, how debt makes people live under other people’s terms, twenty-five years of work alongside people experiencing and leaving homelessness, and what it means to treat a network as something you hold for other people. DSE Media is a video, podcast, and social media production company in Austin, Texas that works with Texas businesses, cities, economic development corporations, and nonprofits.

In his words

“I don’t know the recipe for it, but I do know what it feels like to be committed.”

“Financial issues are rarely about finances.”

“Debt makes you live under other people’s terms.”

“They’re not a problem to be solved, they’re people to be helped.”

“It’s not what can the network do for me. It’s what can the network do for each other.”

What we talked about

He came to Austin for a reason that had nothing to do with a job

In 2013 he and his family drove 2,300 miles from the Pacific Northwest to a city he had never seen, to help start a church. About twenty people came with them. He knew two people in Austin. The people they came with knew nobody. They did not keep the house they were leaving. He is fairly sure he had never seen the house he moved into.

He had no plan for what work he would do here. What he did have was a question, and he says the question is the reason everything since has worked: not what can I get out of this place, but how can we help, and how do we leave it better than we found it. The church met in an elementary school for the first couple of years, merged with another young congregation in 2021, and is now in Cedar Park. His summary of the whole thing is that they thought they were doing something for God and found out how much was being done for them.

Best yeses

This is the idea most worth taking from the episode. If you are good at something you will be offered more than you can do, so the discipline is not deciding what to decline. It is knowing which yeses are actually yours: where your talent lines up with a real opportunity, and when you are genuinely in a position to move.

He is honest that he did not want to come. He loved what he was building where he was. He also says he cannot be trusted alone with a decision that size, because he is quick enough to talk himself into anything, so wisdom for him is something found in a group rather than in his own head.

No plan B

Once the decision was made, he treats revisiting it as the thing that guarantees failure. His phrase for that is no plan B. He is careful about it: life changes and people pivot, and he is not telling anyone to leap at everything. But the sequence matters. Seek counsel, get confirmation, decide. Then act. Then commit, and put the other options away rather than keeping them warm.

His comparison is marriage, which he calls the purest form of commitment available, and he is deliberate about not judging anyone whose marriage ended. The point is structural. Something you are still weighing does not get your whole effort. Something you have actually committed to does. And he is equally clear that commitment is a today problem, not a twenty-year problem: he does not know what any of this looks like in twenty years, he knows he wants to be fully present in it today.

What he says at a dinner party

Asked what he does, he mostly does not answer. He starts with what you are doing and how he can help. He is aware that his own history reads as a list of unrelated titles, and he treats that as useful rather than confusing, because it gives different people different doors: the founder hears the operator, the executive hears the executive, the person in the faith community hears someone who is not going to hide that part of his life in a business conversation.

How to get people to open up

Ask questions, and then ask follow-up questions instead of using the pause to plan what you will say next. His better questions are not about the business: what is the best part of your journey right now, what are you celebrating, who are you celebrating it with. His reason is that leadership is lonely and people are brutally hard on themselves, and that whatever someone is working on is the biggest thing in their life even if it is small in yours.

He will also celebrate someone he met two minutes ago as though he has known them for years, on the grounds that this is simply what being human is for, and that encouragement earns you the standing to say a harder thing later.

Being hard on himself

He describes himself as easygoing on the outside and a perfectionist inward, capable of spinning all day on something small. His practice is prayer, walks, workouts, and a specific question: have I learned everything I need to learn from this. If the answer is yes, then the honest move is to forgive himself and drop it, and to ask forgiveness of anyone else affected.

The part he volunteers as a weakness is that he is not good at bringing other people into it. He has what he calls full contact friends, the kind who will insert themselves into your life uncomfortably, and he notices that this is most valuable and least comfortable exactly when things are hard.

Everybody is born on purpose

He believes every person has a purpose, and that things derail people from it rather than disqualifying them. He is direct about the implication: someone coming out of a shelter and someone running a company are the same on that question, and if he is not seeing both that way, the problem is his.

The example he gives is a graduation for people leaving homelessness who had earned trade certifications, and how many of them said they had never been in a room where people celebrated them, or had never graduated from anything at all. His point is that a certificate you might barely notice can be a restart, and that being too busy is how you miss it.

He does not credit himself with any of this. He says he is his mother's son. She was not out changing the world, but nobody who came into their house was ever turned away, and there was always room and always food. He thinks he has added depth to that and never outgrown it.

Notice it, then do something about it

Two people can walk through the same park and see different things, and he does not think that makes either of them better. But if you noticed it, it is yours to act on. The corollary is that he refuses to carry guilt for the things he did not see, because that is limitless and it wears people out.

Which leads to the hardest thing he says about doing good, and it applies squarely to companies. Dipping in and dipping out can do more harm than good. If you help five people and then stop answering their calls because you never had the capacity, you have become one more person who gave up on them. He is glad about the sandwich. He is not sure you helped. So individuals should decide what they are actually going to do, organizations should decide where their best yes is, and both should pick something authentic, because anything else will not last.

Why Austin works, and what it has to protect

He is from somewhere genuinely more dramatic, with mountains and water, and he makes the point plainly: Austin is a choice. People are here because they decided to be here and want to be part of what is happening. What he found is a city full of people who want to build something and still leave room for other people to build something, generous with time, talent and in some cases money.

His warning is the interesting half. Growth is fine, but the thing to fight for is that the city keeps growing relationally as it grows in size. He says the rooms here are often more exclusive than the rooms in bigger cities on any measure you like, and dramatically more open in practice: tell people you are young or a student or just starting, and fifty of them will line up to help. He credits that to people knowing they were lucky to be in the room themselves, and he sees his own job as helping steward it so it outlasts him.

How he actually meets people

He is not a networking-event person, and he is one of the most connected people in the city. Both are true. His method is fishing: go where the fish are. If he is interested in a part of the city, he goes to that part of the city, finds the people leading in it, and spends time on what they care about.

His consulting practice came out of exactly that. He knew he wanted to move on from a corporate career and be more local. A friend introduced him to the chief executive of an Austin technology company, they sat and talked about growth problems, and he walked out thinking that if more than one company has this problem, that is a business. He built it, and it carried him and the early church.

A network is not for its owner

He does not want to know twenty thousand people, because he could not stay in touch with them. What he wants is to be the trusted point between people who will probably never meet each other. If someone brings him an engineering problem, his honest help is that he knows seven engineers. When a friend was starting out in video, he had someone who had worked for him for eight years and could actually help.

He calls connecting an underrated skill, and defines the low bar for it with a very dry line: he has not ruined those relationships, so both sides will take the call. He also enjoys big rooms full of people doing things. What he will not do is walk into one as a transactor, because treating people transactionally gets you a transactional result, while treating people as valuable gets you relationships that survive five years of silence.

Money, and what actually makes it hard

This is where the episode turns genuinely useful. He works in financial services because he thinks relieving financial pressure is upstream of almost everything else: pressure is what stops people treating each other well and living out their purpose.

His framing is that finance is simple and debt is complex. Money comes in, money goes out, and something happens to the difference. That is simple, which does not mean easy and does not mean you will not get it wrong. What makes it complicated is owing, because debt comes with terms you agreed to and no longer control. If he has two hundred dollars he can do anything he wants with it. If he owes you a thousand, he lives under your terms until it is paid.

He also refuses to pretend the conditions are the same as they were. Housing used to take a quarter of a paycheck and now takes well over a third, so the answer is not to measure yourself against what someone else can get. It is to ask what you can do, and then let it compound, because a hundred dollars a month is not much after a year and it is breathing room, and something will eventually happen.

The line worth remembering is what happens without any margin: if you have to be right every single day because you cannot afford not to be, you will take the job that pays five thousand more even though you love the people you work with. That is the cost. And by that logic, financial problems at forty-five are rarely arithmetic. Nobody has forgotten how to do math. It is usually feeling owed, or keeping up with what the neighbor has. Which is why he thinks a budget, corporate or personal, is just an expression of values: show him where the money goes and he will tell you what is actually believed.

What he watches in fintech

He stays where he knows something, which is financial services, and hands off the rest. Payments and money movement are interesting to him. Lending is what he cares about, because access to capital is what actually changes what a person or a small business can do, and because building credit and getting affordable information at the right moment is where people get stuck.

What he likes about the current wave is the interface. Most people do not want to interact with their finances at all. Being handed a chart and a position on the chart leaves them exactly where they started, wondering whether they are fine. Being able to ask whether they can afford something, in normal language, and get an answer, removes the friction. His observation about choice is sharp: offer someone three options and they will very often do none of them, so if you have their information, tell them the best thing to do.

Curiosity is the executive skill

Culture starts at the top, and what is on the wall matters less than whether the person at the top lives it. If you have not met a customer in ten years it is hard to claim the place is customer obsessed. So the test he applies is whether he is as comfortable with a frontline team as in a boardroom, spending real time in both, looking for where the friction is.

Then the part he is most animated about: curiosity is about to be unleashed, and the curious are going to win. His reason is practical. Curiosity is wrestling a question all the way down, and a tool that never gets annoyed or tired of being asked lets you keep digging past where a person would have stopped.

Twenty-five years alongside people leaving homelessness

He will not say he is proud of it. He says he is honored that people would trust him with that part of their lives. He has been in this work for more than twenty-five years and has been at it in Austin for more than ten.

He is blunt that nobody is going to solve homelessness, and gentle about why people say they will, because money has to be raised. What can be done is managing it with dignity and helping people find a path to a home, and the paths differ depending on how someone arrived. Some need stability, training, a little time and encouragement, and that can be a six month to one year journey. Others are further out, with addiction or mental illness in the picture, and that can take years. Helping the people who can be helped faster is also what leaves resources available for the people who need years.

His diagnosis, which he attributes to a friend who has spent a career at it, is a breakdown of family and community. Where he grew up there were people without homes and the community knew who they were. His own contribution when he got here was to reframe the premise: not a problem to be solved but people to be helped, and a whole person rather than a job-training problem or an addiction problem, because something broke, and if it had not broken before, time on the street will break it.

What he describes happening if you stay long enough is a reversal. You stop asking why that person is on the street and start asking how they are still alive and getting up every day. He is not sure he would have made it out. And so what looks like human frailty starts reading as evidence of how strong a person can be.

Get out of the bubble

He is realistic about why people do not engage. If your only contact with homelessness is someone shouting at your car for a dollar, that is friction in your day, and he is not going to pretend it is reasonable to expect everyone to pull over for a twenty-minute conversation. He has decided not to live conveniently, but he does not require that of anyone else.

The problem he does name is the bubble, because a bubble is where there is an us and a them, and where a group of people you have seen five of and know none of becomes a category with a personality. His challenge is smaller and harder than it sounds: there is no growth in your comfort zone, so go serve somewhere, anywhere, and get into a position where the situation is plainly not about you. That is where the good conversations start.

He applies the same rule to business rooms. Walking into one alone is uncomfortable, so do whatever you have to do in the mirror first and go meet five people. His own version is to walk in and not talk about himself at all, just ask questions, and hand over a way to reach him at the end. People find out later who he was, which is exactly what he wanted.

He closes that thought with the distinction between a routine and a rut. A crew of people you trust is a beautiful thing as long as the group is still hungry. The moment it goes stagnant, the same routine stops carrying you forward and starts digging you deeper into where you already are, and people stay in it while being unsatisfied with the result.

What he is working for

Three questions, and he offers them as the whole answer. Can he do really good work where he can be impactful. Can he do it with people he likes, loves and trusts. And does the work actually matter at the end of the day.

About Chris Turnley

Chris Turnley has spent more than two decades in senior leadership across startups, large corporations, financial institutions and nonprofits, with most of his professional focus in financial services, fintech and payments, and a particular interest in lending and access to capital.

He moved his family from the Pacific Northwest to Central Texas in 2013 to help plant a church that, after a 2021 merger, is now City Reach Church in Cedar Park. Alongside his business career he built a consulting practice advising companies on growth, and he advises and invests in early-stage financial technology companies.

He has worked in and around homelessness services for more than twenty-five years, including board service with an Austin nonprofit providing low-barrier work, case management and humanitarian aid to people experiencing homelessness, and he is active across a range of business, faith and community organizations in the Austin region.

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