Making Names

Jeremiah Bentley

Vice President, Marketing & Community Affairs, Texas Mutual Insurance Company

Jeremiah Bentley, vice president of marketing and community affairs at Texas Mutual Insurance Company, the state's leading provider of workers' compensation insurance, in conversation with DSE Media for the Making Names interview series in Austin, Texas. He talks about a misspent stretch at the University of Texas in the nineties, the deal he made with his first boss to move from a cube into an empty office for a month to prove he could lead a team, why affordability is the number one issue facing Austin, how an insurance company earned a community reputation, workforce development and financial coaching, and his board service with United Way for Greater Austin and the Greater Austin Hispanic Chamber of Commerce. DSE Media is a video, podcast, and social media production company in Austin, Texas that works with Texas businesses, cities, economic development corporations, and nonprofits.

In his words

“I will move from this cube into that office for a month. I’ll do that job.”

“We can make every mistake in the world once.”

“One of the very few things that we get to choose… is how we spend our time.”

“I don’t own Austin, you don’t own Austin. What we can do in our time here is work to make it a better place for future generations.”

“A strong Texas is a strong Texas Mutual.”

What we talked about

Majoring in Austin

He starts with the least flattering version of his own story. He got to the University of Texas in the nineties, figured out quickly that nobody knew or cared whether he came to class, and chose not to come to class. A dean eventually told him he was wasting his time and the dean’s majoring in computer science, which he says was terrible to hear and also accurate.

Computer science was never the passion. He wanted to be a journalist in high school until a guidance counselor showed him what newspaper writers earned, and he pivoted to the thing that seemed to pay. His own diagnosis is that he did not succeed at it precisely because it was not a passion. He finished a degree later, at UT Arlington, well into his career.

Paying his own tuition changed the grades

Scholarships and his parents covered what they could. Once he started paying the bills himself, the grades got noticeably better, which he offers as the first financial lesson he actually absorbed: it lands differently when it is your own money.

That thread runs through the whole conversation. He is not sentimental about it, and he does not present himself as someone who figured money out early.

Why money is as hard to talk about as health or religion

Asked how we make conversations about money more accessible, he puts it in the same category as health and religion: intensely personal, and something people do not want to be open about. His sharper point is that knowing is not the problem. People largely know they should budget, save, and invest. The gap is between knowing it and doing it.

He is skeptical that a community can force the doing. What it can do is equip the influences — parents, teachers, the people someone actually listens to. He describes his own two boys, one who spends every dollar he is given and one who never touches his account, and the two different kinds of debit card that resulted.

The wraparound piece workforce programs keep leaving out

This is the most transferable idea in the episode. He does a lot of work in workforce development, and his critique of the field is that it is good at building the training — apprenticeships, internships, community college pipelines — and bad at pairing it with financial coaching.

The failure mode he names is the one most people live: income goes up, spending goes up by the same amount, and the person is in the same hole at a higher salary. His conclusion is that programs have to treat the whole person, financial coaching and health support included, or the training does not compound.

The cube, the office, and the month that changed his career

The story he offers as the biggest risk he ever took is small and specific. He was an individual contributor in government affairs. The leader of the communications team left. He went to his boss and said he was ready for leadership, and his boss pointed out that he had never done it before.

So he made an offer: he would move from his cube into that office for a month and do the job. If his boss was happy, he would be considered. If not, he would move back to the cube and be fine. It worked, and his boss paid him the difference in back pay for the month afterward. He says he does not know where he got the courage, and that he has never done anything quite like it since.

The first boss who let him make mistakes

The boss in that story is Terry Frakes, who ran government affairs at Texas Mutual. Jeremiah was twenty-four, in his words still loving Austin, not loving work, and something of a mess — but visibly talented. He is direct about how easily it could have gone the other way, and that a different manager would have been within reason to let him go.

What he took from it became his own management line: we can make every mistake in the world once. He pairs it with a warning about pride, and a story about ideas he privately judged stupid that worked anyway.

Deciding to only be one person

He made a conscious decision a long time ago to be the same person everywhere, partly on principle and partly, he jokes, because he is not sure he is smart enough to maintain multiple versions of himself. He acknowledges there may have been a faster path up if he had done all the corporate stuff, and says plainly that he did not want to succeed that way.

Underneath it is the line about time being one of the very few things we get to choose, including how we spend the time other people give us. It is the reason he gives for spending his on people who share his values.

Twenty thousand strangers, some of them best friends

The clearest illustration of that openness is soccer. He and his son have season tickets at Q2 Stadium, and he describes a full house of more than twenty thousand people, some of whom are among his best friends. He does not know what most of them do for a living and would never have met them otherwise.

It is also, he admits, how the guy in green face paint on the broadcast stops being a stranger on TV and becomes someone you know by name.

Affordability, and the onion underneath it

Asked for the region’s most important issue, he does not hesitate: affordability, because everything else hangs off it. Austin gets expensive, people move to Bastrop or Pflugerville, and then there is no transit to get them back in. Certain parts of Austin have worse health outcomes because of where they are. There are food deserts.

He calls it an onion, and says the hard part is not naming the problems but connecting them in a way that is actually doable. His one concrete policy ask is development code reform and more density, and he notes the city has not meaningfully updated its code since 1983.

The NIMBY argument he has the least patience for

He is blunt about what he calls the old Austin adage: I got mine, so tough luck for you. Someone bought a house decades ago, it is now worth many times what they paid, and they do not want the next person to have the same shot. He says that is the thing he hates most about the Austin politics that still linger here.

He is cautiously optimistic anyway, mostly on market grounds. If developers can make money building apartments they will build apartments, supply will eventually catch up, and rents will come down. He is clear it will not be quick.

Stewards, not owners

The framing he borrows from his CEO is about the company: Texas Mutual has been around since 1991, the ambition is to be around for centuries, and the people running it now are stewards rather than owners. They inherited a good company and want to hand over a better one.

He applies the same sentence to the city. He does not own Austin, nobody in the conversation owns Austin, and the only thing available is to make it better for whoever is here next.

How an insurance company earned a community reputation

He is disarming about the starting position: everyone has a bad impression of the insurance industry, and the industry mostly sells by talking badly about competitors. Texas Mutual’s choice, going back roughly a decade, was to refuse that and instead tell the story of taking care of people after something awful happens.

The business logic is not hidden. They write only business insurance and only in Texas, so a stronger Texas is a stronger Texas Mutual. He says they insure roughly eighty thousand businesses, nearly all of them small, nearly all in Texas — and he is straightforward that if more of those businesses survive, more of them keep paying premiums. He calls it a two-sided benefit rather than pretending it is charity.

The claims model follows the same alignment: prevent the injury if possible, and if not, get the person back to work sooner, which is better for the worker, cheaper for the employer, and better for the insurer. When incentives line up like that, going to bat for those people is easy.

Fewer boards, done properly

On philanthropy he describes a phase everyone goes through, where every board invitation feels like an honor worth accepting. He has moved past it. He now wants to be passionate about the cause and to believe he will be good at it, and he does not want to be a name on somebody’s website if he is not going to the meetings.

His filter is human-centered work, people who need a hand up. He names United Way for Greater Austin, Austin PBS, and the Greater Austin Hispanic Chamber of Commerce, where he is immediate past board chair. The PBS answer is the personal one: he grew up in a small town with three network channels and PBS, and he makes the access argument for the kids in the same position now.

The Hispanic Chamber answer is about proximity. He likes that its members are landscapers, restaurant owners, and mom-and-pop shops who have put their families’ finances into a business, as opposed to the organizations built around companies the size of his.

Ask for the thing you want

His closing advice is unglamorous. Take the step, because even a no is information, and the scenario you build in your head while waiting is worse than the answer. He wanted to be on the United Way board for years before a friend asked him a simple question: do they know you want to be on their board? He had never thought to tell them.

He is also honest that there are other stories where he did not take the swing, got in his own head, and overthought it. He declines to detail them, says they were largely career-related, and leaves the regret visible.

About Jeremiah Bentley

Jeremiah Bentley is vice president of marketing and community affairs at Texas Mutual Insurance Company, the state’s leading provider of workers’ compensation insurance. He oversees the company’s marketing, public relations, advertising, community relations, digital media, and customer outreach, and he has held the role since October 2019.

He joined Texas Mutual in 1998 and has worked across the organization since, including corporate communications and government affairs, and was named vice president of marketing and customer engagement in 2017. In 2016 he led the team that built Safety in a Box, the first virtual reality workplace safety tool used in the insurance industry.

He serves on the executive committee of the Austin Chamber of Commerce and on the boards of United Way for Greater Austin, Leadership Austin, the Austin Ed Fund, and the Greater Austin Hispanic Chamber of Commerce, where he is immediate past board chair. He holds a BS in University Studies from the University of Texas at Arlington and is a graduate of Leadership Austin Essentials.

More from the series

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