Case Study · Restaurant & Hospitality
LeRoy & Lewis
How we helped one of Austin's most acclaimed pitmasters turn a world-class reputation into an audience, and an audience into cookbook sales.
The challenge
For a chef with the acclaim Evan LeRoy has earned, the restaurant is only part of the business. The real long-term upside is a personal brand, the kind that turns culinary recognition into an audience that follows the chef well beyond the pit.
Building that brand takes a production engine, and theirs was backed up. Ideas outnumbered the hours to shoot, edit, and publish them. With a national cookbook on the way and the busy season bearing down, the moment to build an audience was the exact moment no one had time to do it.
What we did
Unblocked the production system
We took a backed-up pipeline and turned it into a steady stream of fresh, long-form content, so ideas stopped piling up and started publishing.
Carried the book tour and busy season
Evan and his team focused on the cookbook launch and their busiest stretch while we handled the production and content creation for them.
Built a pipeline, not just posts
People watched the educational content, built trust in the expertise, and then bought the book after getting a taste of what that teaching felt like.
The work
Every video we have made for LeRoy & Lewis. Click any one to play.
The outcome
Evan now has a personal brand that works while he does. The production backlog is gone, the channel publishes on a schedule, and the expertise that earned him his reputation is finally reaching people who will never set foot in the restaurant.
Most importantly, the content did its real job during the cookbook campaign. Viewers who learned from the videos showed up to the launch already sold, turning an audience built on trust into readers who bought the book.
Ready to grow
your brand?
A free 30-minute strategy call. No pitch deck, no obligation.
Book A Free Strategy Call